Excerpt from ePOWER newsletter...
How To Turn Showing Feedback Into a Powerful Competitive Weapon!
by Michael Russer

Getting agents that show your listings to provide useful feedback can be a big problem.  Assembling that feedback into a powerful presentation for your seller’s consideration is a lot of work.

Both of these issues “go away” with a very clever and inexpensive new online service called HomeFeedback.com which can be found at www.HomeFeedback.com.  I spent some time with the CEO of HomeFeedback.com as he explained the service and listened to some suggestions that I had (they do listen, BTW --a very good sign for a “dot-com” these days!)  This service essentially automates the process of requesting and entering feedback from showing agents.  It will send out at least 3 e-mail requests (which you can customize, like just about everything else in the system) until there is a response.  Showing agents just fill out a simple form on the Web, which then gets automatically compiled into very attractive looking statistics to show the seller.  Very cool, very well done.

These folks have really thought this through with nice extra touches like enabling you to create and offer any kind of incentive (i.e. lottery tickets, participate in a large drawing, etc.) to entice agents to report back on their showings.  Now imagine going on a listing appointment and showing the prospective seller how you can give them real-time feedback on the showing / marketing process -- it almost makes you feel sorry for your competitors!

This is one of those services that really leverages the Internet in a way that makes you look like the hero, beats the uninformed competition, and makes your job a whole lot easier!

Michael Russer (a.k.a. "Mr. Internet®") - Internet columnist for REALTOR® Magazine and Realty Times, and CEO of People-Centric www.russer.com