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A Funny Thing Happened on the Way to Building
a Showing Feedback System Thursday, July 3rd, 2008 Hi, my name is Rick Bengson. Being both a real estate developer and a real estate agent myself, I've experienced all the challenges and problems that real estate agents have. I knocked on doors ... I made cold calls ... I competed with other agents for listings ... I chased after showing agents to get them to give me feedback ... I dealt with stressed-out, demanding sellers who wanted to know why their home wasn't selling fast enough ... I agonized over expired listings ... worked 70-80 hours a week... couldn't go on a vacation without feeling guilty ... and so on. You're probably struggling with the very same things right now. What's worse -- now that the real estate market has cooled off, things are only going to get more difficult. You know as well as I that one of the toughest, time-consuming and most frustrating tasks of the real estate trade is getting feedback from agents who have shown or previewed the homes you're trying to sell. You know how it goes ... you spend hours trying to track down showing agents, making phone calls, sending emails, doing endless follow-ups -- it's almost a full-time job! And even after all that, you're lucky if you get a 15% response rate ! And when you do get feedback -- and it happens to be negative feedback -- you end up looking like the bad guy to your seller. I figured there had to be a better way! So here's what I did : I assembled a few investors, and together, we made an initial investment of $100,000. We hired top-notch programmers and obtained the Web infrastructure necessary to develop the very FIRST tool ever designed to give real estate agents like you an automated way to get direct real-time feedback from showing agents. We called it the HomeFeedback system. Over a period of over a year, our programmers tirelessly refined the system and made vast improvements based on the feedback of agents like you. That's why HomeFeedback became a system built by agents for agents. Little did we know that a system with the powerful functionality we envisioned would end up costing $279,000! Finally, when all was said and done, we had built a state-of-the-art system ( HomeFeedback v1.0) that really helps agents build their business. It's an online web-based service -- not a software program -- so it's not another thing that you need to download and install. And there's a very short learning curve because it's an incredibly intuitive system. Ever since its introduction in November 2000, the HomeFeedback system has been used by 434,000 agents in North America! Yes, the secret's out -- but agents who use the system are still trying to keep their competitors from finding out about it. 
Among the real estate agents who use HomeFeedback are top agents like
Craig Proctor, real estate trainer and one of the top
10 RE/MAX producers in the world, who sells over 500 homes a year
and earns over $3 million in commissions annually.
When you start using the HomeFeedback system yourself, you'll
find that the response rate you'll get when requesting feedback from
showing agents will skyrocket far beyond the typical 5%-15% response.
In my personal experience, the response rate went up to over 50%,
a more than 300% increase!
Now, here's the funny part. I was well aware that the HomeFeedback system would make the process of getting feedback a breeze -- and that it would free up your valuable time so that you can spend more time on marketing. What I didn't realize is that the HomeFeedback system would become a powerful marketing tool all by itself! It helps you get more listings and sell your listings faster. When agents started including the HomeFeedback system in their listing presentations, their listings went through the roof !  |
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