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If You're Not Following Up with Your Customers
and Leads on a Regular Basis, You Are Losing Money! Wednesday, August 20th, 2008 Did you know that 20% of your customers are responsible for 80% of your profits? It's true! The fact is, your first-time customers are always of the highest cost to you. This is a single point that far too many real estate agents and mortgage brokers overlook while they spend all of their time, money, and energy drawing more first-time clients. This is a GIANT mistake! You will earn far bigger profits by focusing on the relationship that has already been established with your current customer base! Think about it: You've already spent the money to build a relationship with them, establish your credibility, and close the initial sale (or capture their email address for future contact). You've overcome the obstacle of gaining their trust! This is why follow-up email is so profitable... It's easy to get current clients to give referrals and cultivate leads into sales because you have already built a relationship with them. And unlike generating new customers and leads, which can be expensive, sending existing clients and leads follow-up email costs you absolutely nothing. So every dollar you make is pure profit! Plus, if you do it right and you have a respectable list, you'll almost always generate new referrals or new sales. That's a guaranteed profit every time you mail!  |
